Freelance SEO Consultant
Driving 300M+ Organic Clicks for Global Brands
I've spent over 25 years scaling businesses from startups to billion-dollar enterprises through strategic SEO. From technical optimization to AI-powered programmatic strategies, I deliver measurable results that matter.
Trusted by leading companies:
About Me
I've been in the SEO trenches for over 25 years, and I've seen it all—from the early days of keyword stuffing to today's AI-powered search landscape. My journey has taken me from managing e-commerce operations to leading global SEO strategy for some of the world's most innovative companies.
At Canva and Pexels, I developed a programmatic SEO framework that drove over 210 million organic clicks and managed half a billion indexable pages. I've scaled international SEO across 28 languages, implemented AI-powered automation that saved $300K+ annually, and helped grow businesses from zero to millions in revenue.
Currently, I'm leading SEO strategy at ElevenLabs while offering my expertise as a freelance consultant. My approach is simple: no cookie-cutter packages, no lengthy contracts, just honest, data-driven SEO that delivers measurable results.
Whether you need a one-hour consultation or a comprehensive SEO overhaul, I work on your terms to solve your specific challenges.
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Location
📍 Bowling Green, KY
Key Achievements
Programmatic SEO
210M+ organic clicks
Scalable framework managing 500M+ indexable pages
International SEO
28 languages
Scaled global search visibility across multiple markets
AI & Automation
$300K+ savings
GPT-4o implementation, 1.75M+ reviews saved annually
Revenue Scaling
$0 → $5M+ ARR
Grew businesses from startups to multi-million revenue
Experience Highlights
- ✓Led global SEO strategy at Canva, Pexels, ElevenLabs, and Vecteezy
- ✓Managed $50M+ e-commerce revenue, growing it to $75M+
- ✓Built AI-powered search & quality assessment models
- ✓Migrated analytics to Snowplow & Snowflake (GDPR compliant)
Trusted by Leading Companies
I've delivered results for innovative brands across the globe
25+ years driving results for startups to billion-dollar enterprises
How I Can Help
Specialized SEO services designed to solve real problems and deliver measurable results. No fluff, no generic packages—just expert solutions tailored to your needs.
Technical SEO
Get your site working FOR you, not against you
Site speed optimization, Core Web Vitals, crawlability, indexability, structured data. I'll identify and fix the technical issues that are killing your rankings and user experience.
Programmatic SEO
Scale your SEO without scaling your team
Build automated, scalable content strategies that drive results. I've developed programmatic SEO systems that manage 500M+ pages and deliver 210M+ organic clicks. Let me build something similar for you.
SEO Site Audits
If your site isn't performing, I'll find out why
Comprehensive site analysis that identifies exactly what's holding you back. You'll get clear, actionable recommendations with a prioritized roadmap—no jargon, just results.
SEO Site Migrations
Moving platforms? Don't lose your traffic in the process
Platform migrations, rebrands, and domain changes done right. I'll create a bulletproof strategy to protect your rankings, preserve your authority, and ensure a smooth transition.
SEO Recovery
Lost rankings or hit by a penalty? Let's fix it
Algorithm update recovery, penalty diagnosis and removal, traffic restoration. I'll diagnose what went wrong, create a recovery plan, and get you back on track fast.
Hourly Consulting
Expert advice when you need it, without the commitment
Flexible hourly consultations tailored to your specific needs. No long contracts. No cookie-cutter packages. Just expert guidance on your schedule, your budget, your terms.
No Lengthy Contracts. No Cookie-Cutter Packages.
Just honest, expert SEO help when you need it. Whether it's a one-hour consultation or a comprehensive project, I work on your terms.
Experience & Impact
Over 25 years leading SEO strategy for startups, scale-ups, and billion-dollar enterprises. Here's a look at my journey and the results I've delivered.
Head of SEO & Website
Leading global SEO strategy including content creation, technical SEO, link building, and AIO/GEO/AEO strategy.
Global Head of SEO
Led global SEO strategy, significantly expanding organic reach across multiple markets and languages.
Director of SEO & Growth
Grew organic traffic significantly through technical SEO improvements and data-driven growth strategies.
GM, Director of E-commerce
Led e-commerce operations, driving online sales growth through SEO, CRO, and data-driven optimizations.
123Print
Director of SEO
Drove massive ranking improvements for competitive keywords through programmatic SEO strategies.
Core Specializations
AI & Machine Learning
- •GPT-4o Integration
- •Vector Search (CLIP)
- •Automated Quality Assessment
Data & Analytics
- •Snowplow & Snowflake
- •SQL-based SEO Dashboards
- •A/B Testing Frameworks
Leadership & Strategy
- •Cross-functional Collaboration
- •Executive Insights
- •Global Market Optimization
Want to learn more about how I can help your business?
Let's Talk About Your ProjectHow I Work
A straightforward, transparent process designed around your needs. No cookie-cutter approach—just honest guidance and expert execution.
Discovery Call
We start with a conversation to understand your business, goals, and challenges. What's working? What's not? What are you trying to achieve?
Strategic Assessment
I'll do a deep dive into your site, competitors, and opportunities. This includes technical analysis, content audit, and identifying quick wins.
Actionable Plan
You'll get clear, prioritized recommendations with realistic timelines and expected outcomes. No fluff—just what needs to be done and why.
Flexible Execution
Whether you want me to execute, guide your team, or provide ongoing consultation—we work together on your timeline and budget.
My Philosophy
I don't believe in one-size-fits-all packages. Every business is different, with unique challenges, goals, and constraints. That's why I tailor every engagement to your specific needs—whether it's a quick audit, ongoing consulting, or a comprehensive SEO overhaul.
No long-term contracts. No arbitrary deliverables. No surprises. Just transparent, expert guidance that adapts to your timeline and budget.
Ready to get started?
Let's Schedule a CallWhat Clients & Colleagues Say
Real feedback from clients I've consulted with and leaders I've worked alongside.
"Rich has tackled some of the most complex strategic challenges, building AI-powered search and automation tools that significantly improve efficiency. His technical innovations helped redefine our approach to content discovery."
Canva Leadership
Product & Technology
Canva
"Rich operates at a level far beyond what's expected. His ability to simplify complex problems, communicate impact effectively, and drive data-driven strategies has been invaluable to our growth."
Canva Leadership
Growth Team
Canva
"Everything was clear and there were a few nuggets we applied right away that look very promising to increase traffic. This was money well invested."
Anonymous Client
Million User Website at SEO Audit
"He provided clear analysis and direction—an actionable plan that goes beyond SEO and speaks to how I can better position my site for customers. Highly recommended."
Startup Founder
CEO at Strategic SEO Consultation
"10 STARS! Rich did everything superbly. From his sense of urgency to his detailed analysis to his willingness to go above and beyond. We will continue using Rich as long as he'll have us!"
Property Management Client
Director at Urgent Technical SEO
"Rich isn't like all of the other UpWork 'SEO experts'—this guy truly knows what he's talking about. His passion and expertise have helped my business tremendously."
SEO Agency Owner
Agency Principal at Ongoing Consultation
"Rich is a pleasure to work with. He finds the signal in the noise and provides explicit instruction to resolve issues. Will call on Rich for Technical SEO again."
E-commerce Client
E-commerce Director at Site Migration Project
"Rich is a true SEO expert. I tried so many, and Rich simply is the best on Upwork. Will 100% hire again."
Technical SEO Client
Head of Marketing at Technical SEO Consultation
Real Results That Matter
Why Work With Me?
Not just another SEO consultant. Here's what sets me apart and why businesses trust me with their organic growth.
Deep Expertise
25+ years of hands-on SEO experience across every industry and platform.
- ✓Worked with startups to billion-dollar companies
- ✓Led SEO at Canva, ElevenLabs, Vecteezy, and more
- ✓Expertise in technical, programmatic, and international SEO
Proven Results
Track record of driving measurable, sustainable growth.
- ✓300M+ organic clicks driven
- ✓Scaled businesses from $0 to $5M+ ARR
- ✓Grew e-commerce revenue from $50M to $75M+
Flexible & Honest
No lengthy contracts, no cookie-cutter packages. Just expert help on your terms.
- ✓Transparent pricing and realistic expectations
- ✓Hourly consulting or project-based work
- ✓Tailored solutions for your specific challenges
What Makes Me Different
Real-World Experience
I've been in the trenches, not just consulting from the sidelines. I've built teams, launched products, and driven P&L growth at scale.
Technical + Strategic
I understand both the technical implementation and the business strategy. From SQL queries to boardroom presentations.
AI & Automation Expert
Early adopter of AI in SEO. I've built GPT-4o integrations, vector search systems, and ML-powered quality models.
Data-Driven Decisions
Every recommendation is backed by data. I build dashboards, run experiments, and measure what matters.
Global Perspective
Scaled SEO across 28 languages and international markets. I understand localization, hreflang, and global search.
Honest Communication
I'll tell you what you need to hear, not what you want to hear. No overpromising, no BS—just realistic expectations and honest guidance.
Ready to take your SEO to the next level?
Let's Work TogetherLet's Talk About Growing Your Organic Traffic
Ready to take your SEO to the next level? Get in touch and let's discuss how I can help your business grow.
Send Me a Message
Get In Touch
Location
Bowling Green, KY
Typical response time:
Usually within 24 hours
What Happens Next?
- 1I'll review your message and respond within 24 hours
- 2We'll schedule a free 30-minute discovery call
- 3I'll provide initial thoughts and next steps